Vijay in Joy Alukkas ads

Ilaya Thalapathi Vijay was one star who never ran after advertising endorsements. He was first seen in a Coke advertisement a couple of years ago and there was nothing further. Even when some of his peers went aggressive with endorsement the ever peaceful Vijay remained composed and satisfied.

Now after quiet a long gap Vijay has signed an endorsement contract with the big jewelry chain Joy Alukkas. The jewellery major which is pan Indian has chosen Vijay for its Tamil Nadu region.